Digital Sales Salaries Guide 2025: How Much Money Can You Make in Digital Sales?
Updated: Jan 25
Discover the exciting world of digital sales, average salaries and learn how to excel in this fast-paced, high-reward industry.
Uncover valuable tips to kickstart your journey, build your skills and land the digital sales job of your dreams.
The digital sales landscape continues to thrive, fuelled by the growing demand for digital tech and evolving AI-driven SaaS solutions worldwide. For professionals navigating this dynamic industry, understanding salary benchmarks and career expectations is essential. In this guide, we explore the average annual salaries for key digital sales roles across the US, UK and Ireland, based on the latest insights from recent reports and industry benchmarks from Indeed.com, revenue.io, Glassdoor.com, Grey Matter Recruitment and Prosperity.ie
Current Trends in Digital Sales Salaries
In the wake of economic turbulence and subsequent market recovery, digital sales salaries have experienced significant shifts. Understanding these trends is essential for employers striving to attract top talent and for digital sales professionals seeking the most lucrative job opportunities.
What is the 'Digital Sales Reset'?
Towards the end of 2022, the digital sales industry faced a period of disruption often referred to as the "Digital Sales Reset." This phase marked a downturn driven by economic challenges and a recalibration of the market. Extravagant salaries and inflated On-Target Earnings (OTEs) that had once dominated the industry began to fade slightly. Over the following 18 months, salary packages normalized, introducing a more sustainable approach to pay within the digital sales sector.
The Shift Toward Sustainable Salaries
During the Digital Sales Reset, achieving sales targets became harder due to harsher economic conditions. As a result, many digital sales professionals prioritized companies offering a more stable base salary in their OTE structures, shifting away from heavy reliance on variable pay. This focus on predictable income became a key factor for digital sales experts navigating an unpredictable market environment.
A Thriving Industry Makes Its Comeback
Since mid 2024, the market for digital sales job roles has made a strong comeback, becoming increasingly competitive once again. The US, UK and Ireland job markets that faced significant challenges throughout 2023 and early 2024 are now showing clear signs of recovery, especially off the back of the US elections. One of the key drivers in this rebound is the significant growth in the Agentic AI market within the Digital Sales industry. Salaries in the US, UK and Ireland are stabilising, with a strong upward trend that reflects heightened optimism and industry growth.
A glowing example is the SaaS giant Salesforce whose stock recently soared by 12% according to Forbes off the back of strong client demand for the company’s brand new AI agent product — Agentforce. CNBC recently reported that CEO Marc Benioff says Salesforce will soon hire 2,000 people globally to sell these new AI agent digital sales products.
“This post-"Digital Sales Reset" era offers a transformed landscape for both employers and sales professionals. Online Businesses must adapt to the evolving salary preferences of top talent, while candidates can seize opportunities in a revitalized market to secure roles offering both financial stability and career advancement.
The Growing Market for Digital Sales Salaries
This post-"Digital Sales Reset" era offers a transformed landscape for both employers and sales professionals. Online Businesses must adapt to the evolving salary preferences of top talent, while candidates can seize opportunities in a revitalized market to secure roles offering both financial stability and career advancement. The hard-learned lessons from challenges over the last number of years are rebuilding how salaries are structured, paving the way for a more balanced and sustainable future in the digital sales industry.
2025 Digital Sales Salary Insights
This Digital Sales salary guide highlights average industry figures for the most common digital sales jobs across the US, UK and Ireland. The data report is broken down into low, mid and high ranges (including average commission and bonus OTE payments) across these three countries to produce a helpful and detailed view of average digital sales salary expectations based on median global data collected from Indeed.com, revenue.io, Glassdoor.com, Grey Matter Recruitment and Prosperity.ie
Digital Sales Development Representative
Low | Mid | High | |
US | $48,000 | $54,000 | $69,000 |
UK | £36,000 | £44,000 | £59,000 |
Ireland | €42,000 | €53,000 | €71,000 |
Digital Sales Account Executive (SMB)
Low | Mid | High | |
US | $73,000 | $78,000 | $98,000 |
UK | £48,000 | £63,000 | £74,000 |
Ireland | €51,000 | €74,000 | €89,000 |
Digital Sales Account Executive (Mid-Market)
Low | Mid | High | |
US | $94,000 | $114,000 | $127,000 |
UK | £64,000 | £76,000 | £89,000 |
Ireland | €78,000 | €91,000 | €107,000 |
Digital Sales Account Executive (Enterprise)
Low | Mid | High | |
US | $136,000 | $158,000 | $181,000 |
UK | £89,000 | £103,000 | £127,000 |
Ireland | €108,000 | €125,000 | €153,000 |
Digital Sales Manager
Low | Mid | High | |
US | $122,000 | $155,000 | $178,000 |
UK | £83,000 | £101,000 | £119,000 |
Ireland | €98,000 | €122,000 | €147,000 |
Digital Sales Director
Low | Mid | High | |
US | $139,000 | $163,000 | $185,000 |
UK | £87,000 | £112,000 | £132,000 |
Ireland | €103,000 | €131,000 | €164,000 |
Vice President of Digital Sales
Low | Mid | High | |
US | $223,000 | $249,000 | $278,000 |
UK | £151,000 | £177,000 | £203,000 |
Ireland | €182,000 | €213,000 | €244,000 |
How to Succeed in Digital Sales
Breaking into the digital sales industry is an exciting career choice with vast opportunities for growth and success. As a digital sales professional, you'll need to navigate objections with confidence and develop innovative strategies to minimize them. Building the following skills can help you consistently excel in your digital sales career to gain promotion:
Master the Online Product You Sell
A deep understanding of the digital product or service you’re selling is key to becoming a trusted expert. When you know every detail, you can confidently answer customer questions and address concerns. To take your knowledge beyond features and benefits, be sure to dive into customer testimonials. Learn how your real users interact with your product, where they see value, and any common pain points they’ve encountered. This insight will allow you to present the product as a tailored solution that directly matches your customer’s needs.
Understand Your Customers
Digital sales is all about meeting your customers where they are in their online buying journey. Develop strong active listening skills to truly understand their unique needs and challenges. When customers feel heard and valued, they’re far more likely to trust the solution you are offering them. Ask thoughtful questions that uncover their pain points and build confidence in your ability to deliver results.
Leverage the Power of Data
Data is your best friend in digital sales. Use analytics to identify high-converting leads and prioritize your outreach for maximum impact. Data can also reveal which communication strategies are most effective, from the best times to reach out to the most compelling messaging styles. By adopting data-driven tactics, you’ll optimize your approach and close more deals with greater levels of precision and accuracy.
Build Your Network
Networking is a cornerstone of success in the digital sales industry. It not only generates leads but also helps you establish credibility within your marketplace. Key platforms like LinkedIn can connect you with important players and potential clients. Focus on cultivating meaningful, quality connections that can lead to referrals and open doors for new opportunities. Authentic relationships will trump sheer volume ‘Pray & Spray’ tactics every time.
Tips for Landing a Digital Sales Job
The digital sales field is booming, offering incredible job prospects for professionals with the right skills and mindset. Here’s how to stand out in this competitive industry:
Develop In-Demand Skills
Strong communication, negotiation, and active listening skills are vital in digital sales. These transferable skills are valued across industries and can help you excel regardless of your background.
Gain Relevant Experience
Experience in sales, even in industries outside of the digital and tech space, is highly beneficial. Many of the strategies used in traditional sales roles translate seamlessly to the digital sales arena.
Showcase Your Expertise
While a digital or tech degree isn’t mandatory, demonstrating an ability to understand and discuss digital tools and platforms is a significant advantage. Highlight any relevant certifications or training that demonstrate your commitment to the field.
With the digital sales industry poised for continued growth, now is the perfect time to build the skills and connections needed to thrive. Whether you’re new to sales or looking to make a transition, this field offers exciting opportunities for ambitious professionals.
Next steps for Digital Sales success
Digital sales roles are part of a thriving and in-demand field, offering incredible opportunities for career growth and advancement. To stand out and sharpen your skills, industry accredited online learning platforms such as the Digital Sales Authority provide highly rated online certification courses tailored to help you succeed in digital sales.
For instance, the Executive Certificate in Digital Sales Strategy can teach you how to leverage social media, content, AI & data analytics skills to execute an integrated digital sales strategy for any online product or service & scale your digital revenue results.
Upon course completion, you will become an Accredited Digital Sales Strategy Professional (A.D.S.S.P.). These are essential skills and recognised credentials that can help you excel in the competitive digital sales landscape.
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