Sample Video Modules | Intro Chapters
Module 1:
Digital Sales Transformation
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The Fundamentals of Digital Sales Transformation
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The Digital Sales Transformation Strategic Framework ©
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Video Case Study: Ford & Saleforce
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​The DNA of Successful Digital Sales Framework ©
Module 2: Enhancing Sales Success with Social Media & AI Tools
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The Social Media Cogs of Digital Sales Success
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AI Digital Sales Strategic Map
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Linkedin 5 Step Digital Sales Cycle
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Video Case Study: Nike Footballverse & Zendesk
Module 3: Virtual Persuasion, Engagement & Psychology
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Key Principles of Virtual Persuasion, Engagement & Psychology
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Video Case Study: Watching Users' Actual Behavior | Nielsen Norman Group
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​The Virtual Persuasion, Engagement & Psychology Pyramid ©
Module 4: Sales Analytics and Data Performance Tactics
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The Fundamentals of Sales Analytics and Data Performance
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Important Sales Analytics & Data Metrics
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Video Case Study: Booking.com
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​The Sales Analytics & Data Performance Arrow Framework ©
Module 5: The Future of Online Sales Leadership & Management
Module 6:
Executing Your Digital Sales Strategy
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360 Dashboard of your online competition
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Deliver industry leading online customer experience
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​Video Case Study: L'Oréal & Salesforce
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Processes to drive and scale digital sales growth.